![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/6a72d163-1c47-4484-9109-f8da66a164d5_rw_1920.png?h=3be6cf06002d1b8733b5c34b4ce63dbf)
Client / Washington Natural Juice
Brief / Redesign the label for Washington Natural's apple juice. Create labels for a line of three juice products.
Goals / My main goal of this project was to convey a juice product that is natural and appears fresh from the apple farm. Because this is a student project, I had the freedom to conceptualize what Washington Natural Juice, a product made in New Jersey, would look like if it was handcrafted.
Inspiration / vintage labels on apple crates, gingham picnic blankets, apple blossoms
Original
![original product](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d58e96a2-fb20-4ee2-a643-471e3f35b30d_rw_1200.jpg?h=22d559f7ff2d7d1ceceb15b5ec717fd3)
original product
![front panel](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/08c545ad-eeba-4e23-915d-91b65054abb6_rw_1200.png?h=b06149560672e964f5a0df27535ff8e2)
front panel
![back panel](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/153d1981-de17-4d2e-94ec-db3f252bbd4c_rw_600.png?h=914fdb6ae6d452f09c0bd2258cb51d5f)
back panel
Redesign
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/725ba983-9d82-43dd-a568-0762de1f3c40_rw_1920.jpg?h=bdba055d29b4ca2fbfad96842bf5731e)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/7da28d27-b963-4b37-a2f7-f4aa5da6c371_rw_1920.jpg?h=9af880a32e1784863756dcec3bf2ffcd)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/49bbdbd6-048f-4239-9e9d-fda661c2b85f_rw_1920.jpg?h=e04e0d51ab3048188f42bc8f7cc93ca9)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/34dd375a-57ab-4ab0-8f43-e8fa6f3d3f0d_rw_1920.jpg?h=cf4921a758da42fbb4f98ad66e9bbdaf)
Process
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/0c5e34ea-1503-4c1a-a945-0db861b6bcdd_rw_1920.png?h=24d24da69e802a15e95eec55b63d725e)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/845ae747-311f-4c9f-8a4d-67caa2f4783f_rw_1920.png?h=802bdd909940cc83810f7f80de1be52b)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d4fdcb6c-66ce-4a2b-b213-97b4913298b6_rw_1920.png?h=ace5368fdf002eb126600c73a2c3542f)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/bc020df1-ba6d-4a3c-ba72-f96d969b0149_rw_1920.png?h=3b22a8998abe46ee5984b83942997f61)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/bdf29236-75a8-4e7c-88b6-e6d9f3e00c8a_rw_1920.png?h=719d34f2e0bbab85a68bbbe6d7d5ee60)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/0e06c656-dddc-4cc3-8fa5-6df3257f730a_rw_1920.png?h=eae9dbfe24275087447000818028e9ec)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/897d894e-0962-4a2e-b140-bf9d8ffa6fa1_rw_1920.png?h=2fb91e9d4ef1772f868f0245a8799e3b)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/8f0b17a4-ef8d-4a46-8c35-5f2432ef5cc2_rw_1920.png?h=3ffac186c2ca2e1ff27c76457e46821d)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d4488861-114d-4f27-aefa-18181b94481b_rw_1920.png?h=21b1615d477d2082a1994c244f411d68)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/e126db18-ecd8-4d13-a242-a8a79c124b0a_rw_1920.png?h=9ef17d01d81f46a5144e58c7279ee4a7)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d4f30859-6833-4172-9a77-0039be4085ea_rw_1920.png?h=796710292f24a57ee2a70c728ead1cb9)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/81bab84f-d20f-4c49-b979-8170f51be47c_rw_1920.png?h=198062a175e14b8914246d94c6436802)