Client / Washington Natural Juice
Brief / Redesign the label for Washington Natural's apple juice. Create labels for a line of three juice products.
Goals / My main goal of this project was to convey a juice product that is natural and appears fresh from the apple farm. Because this is a student project, I had the freedom to conceptualize what Washington Natural Juice, a product made in New Jersey, would look like if it was handcrafted.
Inspiration / vintage labels on apple crates, gingham picnic blankets, apple blossoms
Original
original product
front panel
back panel
Redesign
Process
