![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/77b9e0a2-832d-4864-a55a-9e52bc8a6ccf_rw_1920.jpg?h=9a3f5393b2ab29c4922b30a8f7e205c8)
Client / Romp, a hypothetical bar located in Denver's Capitol Hill neighborhood
Brief / Create a brand identity for Romp, a coffee and cocktail bar that focuses on fostering community between the city's young professional community. Design a unique set of food and beverage collateral.
Goals / My goal for this project was to create and design a bar concept that has a warm, welcoming energy. The brand's voice is inspired by the uncertainty and energy that comes from being in your twenties. Lively, imperfect, full of new experiences.
Inspiration / A conversation with a friend who moved to Denver in the past year. While discussing the nightlife, she emphasized the lack of bars to meet people like her – an early career professional, twenty-something.
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/cc500c1e-fd3e-411b-96bc-448e08176b8b_rw_1920.jpg?h=fabc1a383f435961744ad47e852a94dc)
Process
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/e6da3650-aef7-4170-b1d7-c77ed1eaca0e_rw_1920.jpg?h=2db93d10d422b2b0bf7b045ba79c651e)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/91be902c-c7d6-4b40-9b64-09cae8373620_rw_1920.jpg?h=777e43ec58c7f8457c40f88d9c015465)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/90edcc47-ced9-42bf-84c2-e23b10c2c83f_rw_1920.png?h=6f9df8db878334a1420285467e93bd6f)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/fd8e87f6-4b50-4b13-b717-3159b063a0db_rw_1920.jpg?h=0dcff943b1052a17280e0438a23254e9)
My inspiration for this brand included a lot of expressive type + illustration. The name "Romp" and rabbit pictorial mark were inspired by playfulness and not taking oneself too seriously.
Brand Style Guide
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/4c5e0796-d54f-4f2e-999a-ba76b2124bdf_rw_1920.jpg?h=8d730d6ac699a3f9f02582b7c80a3d6c)
Deliverables
![Social media feed](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d32f58a3-1757-41b9-a1a9-9c886fb3dc41_rw_3840.jpg?h=8f7a7a57898066f723df26725f5c4a47)
Social media feed
![Outdoor sign / evening menu](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/846cc6bf-ef95-4981-a9ae-65356476e928_rw_1920.jpg?h=0cfce0b8e21383ffbc5de8fc87edfc17)
Outdoor sign / evening menu
![Punch cards / coffee cup / happy hour signage](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/a068432d-9637-4cd7-89c6-e2ecd27b4a3a_rw_1920.jpg?h=67e111df9a734052be6636085d3be9e6)
Punch cards / coffee cup / happy hour signage
![Merchandise](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/d45f7ed7-288a-4ebf-8be0-6fd5d312910e_rw_1920.jpg?h=07a46c0ac9e9532a837b425a62d6282e)
Merchandise
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/13a23a34-e2bc-4fa7-8731-4e3569b57b90_rw_1920.jpg?h=8c26e323fc94310742fda247775f7302)
![Logo anatomy](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/c386e9d9-2129-462a-a1ab-0ad1dabf1cf8_rw_1920.jpg?h=6fe607844973c582928491900f36ba7a)
Logo anatomy
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/957077b3-1e0f-4641-bf3a-cbd73c7b8c64_rw_1920.jpg?h=7f95c7714c5870bf7701ce3c90e292fb)