Client / Romp, a hypothetical bar located in Denver's Capitol Hill neighborhood
Brief / Create a brand identity for Romp, a coffee and cocktail bar that focuses on fostering community between the city's young professional community. Design a unique set of food and beverage collateral.
Goals / My goal for this project was to create and design a bar concept that has a warm, welcoming energy. The brand's voice is inspired by the uncertainty and energy that comes from being in your twenties. Lively, imperfect, full of new experiences.
Inspiration / A conversation with a friend who moved to Denver in the past year. While discussing the nightlife, she emphasized the lack of bars to meet people like her – an early career professional, twenty-something.
Process
My inspiration for this brand included a lot of expressive type + illustration. The name "Romp" and rabbit pictorial mark were inspired by playfulness and not taking oneself too seriously.
Brand Style Guide
Deliverables
Social media feed
Outdoor sign / evening menu
Punch cards / coffee cup / happy hour signage
Merchandise
Logo anatomy
