![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/ae956a94-722d-47f7-a0cb-e965483cb49b_rw_1920.png?h=73edcf396e51f6ebd37999e724e17cfb)
Client / Pitchfork Music Festival
Brief / Design a new brand identity for Pitchfork, a yearly summer music festival in Chicago.
Goals / My goal for this project was to create an expressive brand that connects with its young adult audience. I was able to meet this goal through photography, simple illustration, and a lively color palette.
Inspiration / indie kids, disposable cameras, cheap beer, flowy shapes
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/0cb3f464-8386-4328-8484-8cbc6c3e6e51_rw_1920.jpg?h=9ccf8a60252414f864b68c2f9c67fd02)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/7bc82bcd-ea99-47b7-bdb8-8eca3764e053_rw_1920.jpg?h=0af0e596743d30c6b62d0f4b5d963633)
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/af15589c-abb5-4074-a0b9-da962bbda6a1_rw_1920.jpg?h=51afb68fe1d8057aad2cd82793ec007b)
!['new wave' inspired drink](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/67717aaa-1c8d-48b4-987e-173bf10a9579_rw_1920.png?h=9f6af164b066360fbd35b724a8d94b0e)
'new wave' inspired drink
!['dream pop' inspired drink](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/9f1a39ad-8edb-4b72-9afe-67c3fb1c30ac_rw_1920.png?h=c648ca25267a7da8b8da874101798aea)
'dream pop' inspired drink
!['post-punk' inspired drink](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/95bce277-d2c4-4ad9-a076-c378d4d1bb54_rw_1920.png?h=ec167c86195c13d667c5fe2110437b17)
'post-punk' inspired drink
![collectable event posters](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/015e194f-4a6a-4c88-964c-14945834c89e_rw_1920.jpg?h=9823e0bbff80e4b73d8e6a33ed9ee18c)
collectable event posters
![environmental signage](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/16f42a81-6ba6-46b6-8544-e6b86463faf9_rw_1920.jpg?h=aa0028ace3872360c2dd194fc8128736)
environmental signage
![poster close-up](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/47aaf5ba-115e-474e-8ce5-777a31ee22cd_rw_1920.jpg?h=fe52dfb334c1759c834d9760d3d17581)
poster close-up
![festival merch](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/234d0f06-fe90-4590-a4d2-bcf019aeaa08_rw_3840.jpg?h=c15c72c3e3eac96d37a08133bdcc95ba)
festival merch
![festival balloon](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/f99479d3-231e-418f-b2a1-0b1771baa2b0_rw_3840.jpg?h=d1cc7f7867f28b09e4cc27c05b0e1c11)
festival balloon
![festival merch](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/94821409-f8f7-4835-94a5-dfa8e99a22bf_rw_1920.jpg?h=7ec52fb60c581472ef3f8224887d0554)
festival merch
![](https://cdn.myportfolio.com/b29bc2a6-4a6f-4840-85de-eca14c201575/bc7bf8c6-c717-40a0-946c-85d932168000_rw_1920.jpg?h=1a8bbb6ec3f9dc70e01253ab3bca8022)
Social media graphics with performing artists + personalized type treatment.