Client / Pitchfork Music Festival
Brief / Design a new brand identity for Pitchfork, a yearly summer music festival in Chicago.
Goals / My goal for this project was to create an expressive brand that connects with its young adult audience. I was able to meet this goal through photography, simple illustration, and a lively color palette.
Inspiration / indie kids, disposable cameras, cheap beer, flowy shapes
'new wave' inspired drink
'dream pop' inspired drink
'post-punk' inspired drink
collectable event posters
environmental signage
poster close-up
festival merch
festival balloon
festival merch
Social media graphics with performing artists + personalized type treatment.
