Client / broadhead.
Brief / Redesign the broadhead. internship website and branding.
Role / While working on this highly collaborative project with my intern cohort, I was able to lead the project's art direction and visual design. I designed the brand identity including the logo, illustrations, and motion designs.
Inspiration / Through much discussion and ideation, my fellow interns and I found that broadhead. offered us a place to begin our careers. This reflected the act of planting seeds and allowing them space, time, and resources to grow. Furthermore, we found our "Grow" concept to flow perfectly with broadhead.'s new motto, "Eat, Move, Live."
Process
Brand Identity
Deliverables
